Privacy policy

Data controller

SAS ARETA 64, 45 avenue J.F. Kennedy, 64200 Biarritz, France, [email protected].

1. Personal data we collect

We collect the following types of personal data from our users:

• Identification and contact information: name, email address, IP address, phone number, login credentials.
• Platform usage data: information about reviews, replies sent through the platform, interactions with the review widget, performance and reputation analytics.
• Data collected through automations and review request campaigns: data of end users (customers of local businesses), including names, email addresses, private feedback, public reviews, video testimonials and information submitted through landing pages.
• Browsing data: IP address, platform usage details, including cookies and similar tracking technologies (see our cookie policy).
• Data processed by artificial intelligence: the content of reviews and the replies generated automatically through our platform.

2. Purposes of processing

• Review aggregation: collecting reviews from several platforms (Google, Facebook, etc.) and displaying them in a single interface.
• AI-generated replies: generating replies based on the content of reviews and your settings.
• Review request campaigns: sending campaigns that encourage your customers to leave a review or a testimonial through a landing page.
• Review sharing: displaying the collected reviews on your website through widgets and on social networks.
• Analytics and reports: tools to track your reputation and the performance of your campaigns.
• Process automation: sending review requests through preconfigured workflows.

3. Legal basis for processing

Under the GDPR, we process personal data on the following legal bases:

• Consent: for sending email campaigns and using AI for automatic review replies.
• Performance of a contract: to provide the services you subscribed to.
• Legal obligation: when we must comply with a legal obligation.
• Legitimate interests: to improve our services, protect the security of the platform and monitor the effectiveness of its features.

4. Your rights

You have the following rights over your personal data:

• Right of access: ask which data we hold about you.
• Right to rectification: ask for inaccurate or incomplete data to be corrected.
• Right to erasure: ask for your data to be deleted.
• Right to restriction of processing: ask for processing to be restricted in certain cases.
• Right to data portability: receive a copy of your data in a structured, machine-readable format.
• Right to object: object to the processing of your data in certain circumstances.

You can exercise these rights by writing to [email protected]. If you are not satisfied with our answer, you can lodge a complaint with the CNIL, the French data protection authority (cnil.fr).

5. Data sharing

We only share your personal data in the following circumstances:

• Service providers: hosting (Cloudflare), email delivery, analytics tools, payment platform.
• Third-party integrations: review platforms (Google, Facebook) and social networks, to collect and share reviews.
• Legal obligations: when required by law, or to protect our rights and those of our users.

Some of these providers may be located outside the European Union. Where this is the case, we ensure that the transfer is covered by a recognised transfer mechanism (standard contractual clauses of the European Commission or equivalent).

6. Data security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure or destruction. As no system is completely secure, we cannot guarantee absolute security.

7. Data retention

We keep your personal data for as long as necessary for the purposes for which it was collected, or to comply with our legal obligations.

8. Changes to this policy

We may update this policy from time to time. Any significant change will be communicated to you through the platform or by email.

Contact

For any question, write to us through the contact form or at [email protected].